Used in a pitch for Green Mountain Coffee, 2009

Responsibilities: Created the idea for a short video, filmed and edited it over the weekend.

Guidelines: Drinking a good cup of coffee starts your day off right, and leads to good karma.

Creative Process: It was important to depict a humorous event that many professionals could relate to. It was also important to pick a scenario where the result was virtually impossible, leaving no doubt that it was simply good karma.

Green Mountain Coffee from Alex and Ian Eshelman on Vimeo.


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