Do Anything

Here, the lesson learned was that visually pretty ads aren’t always the most effective ads. In this DR commercial, we encourage shoppers to take risks, be bold, and decorate their own way. At the time, this was an exciting project because of the visual execution, but in hindsight, I wish we had worked longer on the strategy and worried less about how pretty it was. That was the last time we listened to our egos. I guess ya live and learn.