Drop the Mic

We wanted to build on the success of our musicals without repeating the same song and dance. Instead of singing about the functional benefits of Wayfair (e.g. “You got just what I need”) we dug a little deeper to find the emotional benefit: the empowering feeling of having everything at your fingertips. We grabbed a saying that was trending at the time, and tied it to our benefit. The result was an incredibly effective ad. We apologize for the annoying part, but I swear, the moment they're not successful will be the moment we stop making them.