The Musical Remix

We filmed this ad in one take. It took us over 25 attempts. Ultimately, we were so proud of the production, but it wasn’t our strongest ad. In this 1-day shoot, we learned that, no matter how many visual tricks you pull as a director and DP, the audience is never looking to pat you on the back. They care about what’s in it for them. Fortunately, the music is catchy and tone is fun, so this ad was just fine, but we knew it could have been better.